Whether you prefer your whiskey (or bourbon) on the rocks, neat, or with a diet coke, you should know that your little libation is endangered. Or as Punch so emphatically puts it, you should “brace yourself” because “the whiskey apocalypse is coming.”
Ominous, indeed – this whiskey warning comes from Buffalo Trace, one of the oldest distilleries in the country, explains Smithsonian Magazine. Apparently, producers have seen the problem coming but “its impacts are just now beginning to hit the market and will likely only worsen” in the future reports the article.
And to even further your worries (sorry, folks), Buffalo Trace released a statement this month claiming that due to the “bourbon boom… shortages still remain.”
“Despite the increase in distillation over the past few years, bourbon demand still outpaces supply. The overall bourbon category is experiencing 5% growth, but premium brands are up nearly 20% from last year… The increase in sales, coupled with the aging process and evaporation loss, leads to a shortage with no end in sight.”
Yeah – that doesn’t sound good.
Esquire also points out that as “demand for whiskey goes up, quality goes down.” The article points out Maker’s Mark PR disaster last year when the distillery tried to “water down their bourbon.” This means, finding high quality whiskies could get a lot more difficult in the future.
So, what’s a whiskey drinker to do? Well, not drinking whiskey clearly isn’t a viable option. So, as Esquire suggests, we also recommend you “buy as much as you can afford today.”
The end is near (sort of), so stock up on high quality whiskey – the good stuff – while you still can!
So by now you’ve probably all heard this one before. Basically that all of America is suddenly obsessed with whiskey and we’re almost out. Well nice try Buffalo Trace but you can’t sneak this one past Whiskey on the House. This is a complete media stir to create more demand if I’ve ever seen one (I’ve never seen one). Buffalo Trace definitely just wants to say there’s a shortage so they can a) raise prices b) lower quality without complaints c) keep demand rising until there actually is a shortage, so they can do it all again. Bullshit. Think your fake shortage scares me? Think again assholes. I love how they point to “evaporation loss.” It’s 2016 bro. I understand they still probably use the same method great Grandad Jimbo came up with shitfaced, but we got technology now. Don’t sit there and tell me you’re all just sitting around watching our whiskey evaporate and not having any clue what to do about it. So to our readers I’d like to pump the breaks on this whole whiskey story and advise everyone to go about their drinking as normal. Now excuse me while I run to the packie to buy an ungodly amount of whiskey. What, me worried?