“In the two weeks leading up to St. Patrick’s Day, Tullamore D.E.W. Irish Whiskey will be activating a one-of-a-kind busking and tasting consumer experience at Terminal 5 of John F. Kennedy airport.
A little piece of Ireland will be brought to life in the travel retail environment, transporting travelers to Grafton street in Dublin by way of street busking recreation and Irish whiskey tasting. The busking is refashioned through the use of isolated sound projection, where consumers can experience the sound of the streets by standing in specifically marked areas in the space.
Customers will also be greeted in the space by staff adorned in themed clothing, and encouraged to join in the busing experience via instruments incorporated into the display. There will be an authentic Irish hand drum known as a “Bohdurm” and a xylophone made from Tullamore D.E.W. bottles, each filled to a different level with whiskey to create a scale of notes. A sample of Tullamore D.E.W. will be offered, completing the customer’s journey to Grafton street. Additionally, patrons will be given coupons for discounts on duty-free Tullamore D.E.W. bottles available for sale across the concourse.
Tullamore D.E.W.’s exhibit will be open March 3rd through March 17th.”
Holy Hell if this does’t make you want to buy a plane ticket to New York I don’t know what will. Leave it to our good friends over at Tullamore to bring some old fashion Mick pride to the States. You can’t give them all the credit for this wonderful alcoholic event though. Word on the street is Whiskey on the House had a hand in this…
Hot Blonde Fox News Reporter: Tullamore, what gave you the idea for the Dublin style whiskey tasting?
Tullamore: Well we heard Whiskey on the House declared it Irish Whiskey month. We wanted to play our part and get everyone passing through the JFK airport drunk…The shirt you’re wearing is sure showing a lot of cleavage….And I noticed your head is creeping up my thigh…
Hot Blonde Fox News Reporter: Take me right now. Let’s put this Whiskey Dick Myth to rest.
Hot Blonde Fox News Reporter: Oh my! The Irish really do have GIAN…..
To be Continued.